Manas Kumar, Thinking out Loud

Find-Win-Keep-Grow is a simple yet powerful business concept I learnt from Eugene Moreau years ago. Eugene, who is currently part of our newly formed advisory board has played a vital role in helping us solidify our core business strategy in 2009. All he did was drive our attention and focus to this simple 4-step strategic model.

Find-Win-Keep-Grow is not a marketing concept; in fact it is such a concept, that once understood can unleash a spirit of excellence like you have never experienced before. This concept will force you to think beyond the norm and dissect your business model from the eyes of a customer.

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